B2B Marketing outsourcing in France
SafetyCulture has chosen Abileo as its outsourced marketing agency
In 2021, SafetyCulture decided to outsource its French marketing activities to Abiléo to define and ensure the success it’s go to market strategy and launch of its flagship product in France.
SafetyCulture is a global technology company, that puts the power of continuous improvement into everyone’s hands. Its operations platform unlocks the power of observation at scale, giving leaders visibility and workers a voice in driving quality, efficiency and safety improvements. More than 65,000 customers such as Cole, JetBlue, Mars, Accor, ArcelorMittal, Renault, Safran, Schneider Electric, use its flagship products, to perform checks, train staff, report issues, automate tasks and communicate fluidly. Its operations platform is helping teams in every industry to get better everyday.
Outsourced marketing agency to support European market expansion
SafetyCulture was looking for a marketing partner to collaborate on its French go to market strategy, raise brand awareness, boost lead generation and make its flagship product launch a success in France.
Top priorities for the outsourced marketing agency were the following:
- Build brand equity in France,
- Deliver end-to-end French customer experience
- Develop high quality MQLs (Marketing Qualified Leads)
- Improve conversion rate of MQL to opportunity,
- Boost website conversion
Challenges, needs and expectations
“In July 2021 we decided to hire a consulting firm to find the right partner to support our international expansion on the French market. We didn’t know the appropriate tactics and the channels to use to succeed in France and we needed strategic support to steer us. We were looking for an outsourced marketing agency to work with us on our go to market strategy, help us to identify opportunities and build a profile of our potential buyers in France.
Ideally a native agency with a deep understanding of the French market but also of the French nuances and cultural differences we needed to be aware of. We wanted to avoid a copy and paste job from our English marketing strategy. It was important to localize our marketing activities to optimize our French customers and prospects experience and maximize efficiency.”
Communication with Abiléo is fluid. The team is very responsive, questions some of our decisions wisely, and the feedback is valuable. Abiléo also brings us new ideas and marketing tactics.
R.H, Marketing Director, EMEASafetyCulture
Reasons for choosing Abiléo as an outsourced B2B marketing agency in France
Abiléo was able to adapt its proposal to our challenges and it's stood out!
R.H, Marketing Director, EMEASafetyCulture
- Strategic support,
- Native French agency, understanding of French market & culture specificities
- Market experience,
- Diverse range of marketing skills
- Proof of success, work done with other companies
- Marketing plan proposal: diverse range of tactics that really answered our challenges.
- Took the time to understand who we are
Working with Abiléo, what is the outcome after 9 months collaboration?
“The communication with Abiléo is always clear. The team is very responsive and challenges some of our decisions wisely. We’ve got usefull feedback and Abiléo brings forward new ideas. I really enjoyed working with the team and learned from them. Working with Abiléo made me a better marketer. It has been extremely valuable. I definitely recommend Abiléo for companies willing to expand on the French market”
R.H, Marketing Director, EMEASafetyCulture
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One of our marketing consultants will analyze your request and get back to you as soon as possible.
One of our marketing consultants will analyze your request and get back to you as soon as possible.
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