The search for marketing differentiation is at the heart of services marketing.
Differentiating your offer means making your strengths immediately perceived by your prospects. In B2B, marketing differentiation is a complex job that requires both strategic thinking and operational action plan to manage the internal transformation and employees’ buy in process.
Do you have difficulty defining or promoting your strengths to your French customers? Your perception is that your speech is no different from your competitors ? Creating a communication tool is always a torture ?
Abiléo has developed a marketing method to detect and reinforce each company’s own strengths, build a speech and a promotional strategy revealing the main differentiation factors from competition.
This method ensures the engagement and change in the practices of employees in contact with customers with the aim of selling better. Our approach, based on collaborative teamwork with your team, makes it possible to reveal your marketing differentiation :
- Customers’ needs, pains and gains with your solution and the competitor’s one.
- We define the messages to arouse interest and facilitate the transformation of prospects into customers.
- We materialize your strengths within a powerful storytelling to engender trust.
- We support the evolution of business practices to sell solutions .
- We engage all employees and ensure messaging consistency.